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Havas Media
Havas Media is the media division of the global marketing and communications group Havas. It incorporates the media assets of Havas, which includes predominantly entities which were formerly known as Media Planning Group (MPG). MPG was created in March 1999 as the result of a merger between Media Planning founded in 1978, and Médiapolis, founded in 1980. The two agencies offer communication, media strategy and management services to its clients. Operating mainly in Western Europe and the Americas, it is the 9th largest media specialist worldwide.
==History==
MPG was created in 1999 as the result of a merger between two media agencies: Media Planning S.A. founded in Spain in 1978 by Leopoldo Rodés Castañes and covering the Hispanic markets, and Médiapolis, a French company founded in 1980 by Havas Advertising.〔http://www.havas.com/havas-dyn/en/introduction-history.history.html.〕 Havas initially acquired a 45% holding in MPG, which increased to 100% in May 2001. Fernando Rodés Vilà, who joined Media Planning S.A in 1994, was appointed Chief Executive Officer of Havas in March 2006.〔(Bollore names Fernando Rodes CEO of Havas ) ''Advertising Age'', March 8, 2006.〕 In October 2006, Havas announced that all its media assets would be reorganised under the umbrella of "Havas Media"〔(Havas Unites MPG Media Agencies Under the Umbrella of Havas Media ), ''PR Newswire'', October 23, 2006〕〔(Havas Unites MPG Media Agencies Under the Umbrella of Havas Media ), ''PR Newswire'', October 23, 2006〕 and Alfonso Rodes Vila, brother of Fernando, was named CEO in July 2006.〔Steve McClellan, (Havas Shuffles Media Ops ), Adweek, October 23, 2006〕〔(Havas creates media unit ) ''Advertising Age'', October 23, 2006.〕 Having started out in just eight markets (Spain, Portugal, France, UK, the Netherlands, Argentina, Mexico, Colombia), today MPG is a worldwide network, covering 93% of the world’s advertising investment.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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